The pulse of the studio and team
This week, our Executive Creative Director Clayton Welham joined If You Could Jobs to share his thoughts on building a great team, maintaining originality, and offering advice for new leaders. He shared nuggets like this, on building great teams:
“Trust, no matter the scale of a studio or agency, is vital to not only the success of projects but to the development of individuals and the involvement they feel across all we do.”
Read the full interview here.
In partnership with Interbrand, Brand New gave us an outstanding review of our recent rebranding work for Ford Racing, including this lovely quote:
“The Racing Landscapes for me, are the standout move in the entire system, they take what could’ve been a throwaway motif and turn it into something with real presence. I love how efficiently they do their job: they bend, wrap, and stretch across surfaces, and with only a few lines and a couple curves, you’re suddenly looking at a circuit, or a canyon, or something tearing across bumpy open terrain at full throttle. They bring motion into otherwise static applications and give the system a sense of depth that feels meaningful and earned.”
Discover how we captured the grit, energy, and iconic spirit of ‘America’s Race Team’ in our Case Study.
Thanks to SideFX, you can now watch Clayton and Kieran’s Houdini Masterclass from the Twist stage at OFFF Barcelona.
In this 40-minute video, they share how Houdini’s TOPS context has enhanced Found’s workflows across a range of outputs, including integration with AI, print, and existing processes for London Craft Week.
A big thanks to School of Motion for featuring us in their recent e-book, ‘500 Studios: A Global Compendium of Incredible Motion Design’, a curated book of motion design studios across 504 pages and 41 countries.
Check it out and download it here for free.
We’re just back from an inspiring few days at OFFF Barcelona, where taking to the stage twice on Saturday was a real highlight.
Clayton and Kieran opened with our Houdini Masterclass, demonstrating how we’re pushing boundaries in both commercial and experimental workflows.
Later, Clayton joined Dan on the Beat stage to share our studio’s creative approach, offer behind-the-scenes insights on key projects, and discuss how new initiatives at Found are evolving our visual vocabulary.
Specsavers features in Stash 176’s Permanent Collection, which includes an exclusive interview with Ambrogio Bergamaschi, our Creative Lead on the project.
Discover more on Stash, or read our full case study.
Our Valentine’s Day film for Specsavers is continuing to make waves, this time earning recognition from The Drum as one of the ‘Valentine’s Day campaigns we’re loving’.
‘This year, Specsavers leads with a typically cheeky take on relationship dynamics, reframing hearing aids as the ultimate ‘Relationship Aid.’ By borrowing the tone of adult retail advertising to spotlight a practical product truth, the campaign lands both laughs and a meaningful message about communication in long-term relationships.’
The wider feature highlights how brands are evolving beyond traditional portrayals of romance to celebrate connection in all its forms.
Just in time for Valentine’s Day, we’re proud to unveil our latest film for Specsavers with Golin London, introducing the ultimate ‘Relationship Aid’.
The work has been featured in Little Black Book and recognised for its bold approach and willingness to push beyond category conventions. Read what they had to say:
“The subversive campaign by Golin London for Specsavers, reimagines hearing aids as the nation’s must‑have ‘couples’ device’, borrowing the knowingly suggestive tone usually reserved for adult retailers to launch a bold stunt that reveals a simple truth: good hearing (achieved through state-of-the-art hearing aids) can help couples reignite their spark.”
Clayton Welham and Kieran Gee-Finch sat down with SideFX for Houdini Connect, to discuss how we integrate Houdini and AI into our design workflow.
For London Craft Week’s 10th anniversary campaign we used Houdini’s wedging process to generate 1,000 unique forms, each distinct yet shaped by a single system.
Watch the full conversation here.
We’re excited to share that Found will be returning to the stage(s) at OFFF Barcelona 2026!
In case somehow you don’t know (!) OFFF is a global hub for innovation, collaboration, and inspiration, and that’s exactly what we’re bringing.
Join us on Saturday 18th April for two sessions you won’t want to miss – get your tickets here.
Last year, we created a launch campaign for Orluna to mark the introduction of their new low-carbon material, Carbolite.
This weekend the project was featured on Behance’s 3D Art and After Effects galleries, a nice reminder that strong ideas, craft and storytelling can continue to resonate long after launch.
Check out the full case study here.
This month Stash 175 spotlights our series of films for Bentley, focusing on the brand’s three core pillars: Design, Craftsmanship and Performance.
Watch each film to uncover how we captured the car’s beauty and the power beneath its refined exterior.
Dive into the case study for more detail.
Our Forward Festival 2025 title sequence, ‘Turn Ideas into Action,’ has been recognised in the Best of Stash 2025: Event Films.
The project emphasises experimentation as we set out to visualise the moment of transformation, from blank page to ignition, and capture the tension when ideas are on the verge of becoming real.
Watch the full sequence here.
This Christmas, the team at Found came together to celebrate another brilliant year.
Led by Dan and Clayton, the day kicked off with our annual Christmas Wrap-Up, a chance to reflect on the incredible work the studio has produced and what we’ve achieved over the past year.
From sampling some of London’s best pies for lunch to heading back to the studio for karaoke, the night wrapped up in true Found style, with bangers on the decks and plenty of festive cheer.
Our Forward Festival 2025 title sequence, ‘Turn Ideas into Actions, has been featured in Stash 174.
The project celebrates the blank page, a space both daunting and full of potential. Our sequence embraces this uncertainty, trusts instinct, and lets each spark ignite the next, hinting at the next transformation still to come.
Watch the full sequence in our case study.
We recently explored how Houdini’s TOPs feature has helped us amplify our design workflow, but where does AI fit into this?
In our recent project for London Craft Week, we used AI to deconstruct a mathematical formula, enabling us to create a custom setup within Houdini. Its ability to break down complex concepts accelerates our learning and opens up new creative possibilities.
Read our LinkedIn post to learn more.
This month, we explored how amplification, powered by Houdini’s procedural workflows, is transforming our creative process.
Unlocking unexpected design outcomes, streamlines client collaboration, and drives discovery across our projects.
Read our LinkedIn post to learn more.
At Forward Festival Vienna, Clayton Welham and Ryan Locke took the stage to share behind-the-scenes insights into our creative approach.
Together, they explained how we draw on diverse perspectives to craft a richer, more authentic visual story.
Read our Perspectives piece.
We are excited to announce that Forever welcomes two new additions to the growing collective: Found and Trizz Studio, joining Future Deluxe, Tendril, and Builders Club.
From London to Barcelona, together we bring refined artistry, bold storytelling, and boundary-pushing vision to the global stage. Forever unites the world’s most original creative studios under one powerful platform, delivering uncompromising craft and innovation as we redefine what premium motion design means.
Read our LinkedIn post for the full announcement.
We’ve just returned from OFFF Montréal, where Clayton Welham and Kieran Gee-Finch had the honour of presenting Found’s latest work alongside an exceptional lineup of international speakers.
It was a privilege to contribute to the stage and join the global conversation on the future of creativity and design.
Photography by Beatrice Leveille.
For this year’s Forward Festival titles, we explored how AI can enhance creativity without losing craft.
By training custom models on our still renders, we achieved consistent style, faster iterations, and surprising results, some of which we refined manually for full control.
Read our LinkedIn post for more details.
Last week at Forward Festival Berlin, we had the privilege of unveiling this year’s Forward Festival title sequence, created in collaboration with Echoic Audio.
Taking the stage, Clayton Welham and Ambrogio Bergamaschi shared behind-the-scenes insights into our creative approach, offering a closer look at how we bring ideas to life.
Watch the full sequence here.
Visual Atelier 8 has featured our launch film for IBM’s NorthPole AIU Chip, created in collaboration with Map Project Office.
The piece showcases the chip’s groundbreaking capabilities through precise, cinematic visuals that merge design clarity with technological innovation.
Read the full feature over at Visual Atelier 8.
Motionographer has featured our launch film for IBM’s NorthPole AIU Chip, a project that blends industrial design with cinematic storytelling.
The film presents a refined, visually striking narrative that highlights IBM’s groundbreaking innovation while embodying Map Project Office’s minimalist design philosophy.
Read the full feature on Motionographer.
The Brand Identity features Intelligent Beauty, our tactile book brought to life by TM Studio — a transformation of our digital craft into something physical, sharp, and deeply considered.
It’s a reflection of our creative approach, made real through close creative collaboration.
Read the full feature on The Brand Identity and download your copy.
Visuelle features our new book, Intelligent Beauty.
“It’s more than a portfolio; it’s an invitation into our world, shaped by the precise, considered design of TM”.
Read the full story on Visuelle, and download the book to explore it for yourself.
This summer, we took a well-deserved break from our screens and enjoyed an action-packed trip — from cycling through Brockenhurst to canoeing in Beaulieu.
It was the perfect opportunity to bond, celebrate our shared achievements, and soak up some sun.
At IdeaWorks London Experience Centre, we were proud to co-host an inspiring evening in partnership with IdeaWorks and the Mayfair Design District.
Titled ‘Crafted Intangibles’ – a conversation between Clayton Welham and Gareth Neal, exploring how light, memory, and material shape the way we design and experience space.
Read the full article.
For our recent London Craft Week campaign, we built a simple yet powerful custom AI pipeline using ComfyUI to generate seamless, physically based rendering texture libraries.
By merging text-prompted AI image generation with a traditional CGI workflow, we could work faster without losing creative control. The resulting structures added a unique complexity to our images, striking a balance between contemporary craft and unique digital details.
Read our LinkedIn post for more details.
Featured on Motionographer for our latest collaboration with Map Project Office and IBM Research.
This project is a bold exploration of motion design, visualising IBM’s cutting-edge fibre optic technology in action.
View our case study here.
Visual Atelier 8 highlights our work for IBM Research with its latest feature, showcasing how we brought their latest generative AI breakthrough to life.
Check out the article and discover how we translate complex technology into extraordinary visual storytelling.
Keys & Curves spotlights our ‘different kind’ of creativity within the Coca-Cola family, highlighting its innovative motion design system.
Named a standout project for its fresh approach, we delivered a clean and less controversial take on branding through dynamic motion elements that bring the Coca-Cola family of drinks to life.
View our case study here.
Check out Creative Review’s article on Loop Earplugs’ attitude to ear protection and how their product ranges have been ‘designed to be seen’.
The article features a selection of our hero product visuals created in collaboration with the Loop team.
We’re thrilled to announce that Channel 4’s Brand Refresh has won the Gold Award for Best Branding Refresh at the Creative Circle Awards and the Silver Award for Best Rebrand 2023 at the Promax UK Awards.
This recognition highlights the creative collaboration and design innovation that went into reimagining one of the UK’s most iconic broadcasters.
We’re thrilled to announce that we’ve taken home three prestigious awards at this year’s Collision Awards 2024.
INVISIBLE, Gold Winner in Experiential for Experimental
L’Oréal, Silver Winner in Marketing & Communications for Best 3D/CG Animation
Toblerone, Silver Winner in Marketing & Communications for Food & Drink.
Thank you to everyone who attended Clayton Welham and Kieran Gee-Finch’s talk at the new OPN Festival this year.
Created by Weareseventeen and Ravensbourne University London, it is a true celebration of motion design. It was an honour to offer insight and discuss design amplification.
We had an amazing time at OFFF Vienna 2024 – A big thank you to everyone who attended Clayton Welham and Kieran Gee-Finch’s talk about our thinking around the theme of design amplification.
Joining leading figures in the craft sector, Found will speak at the V&A South Kensington as part of London Craft Week’s craft symposium.
Join us for a discussion on ‘Crafting the Digital Object’ led by our Partner & Creative Director, Clayton Welham.
Don’t miss out on this opportunity to explore the intersection of craft and digital innovation.
In celebration of London Craft Week’s 10th anniversary, we’re thrilled to announce our latest exhibition, Vessel, in partnership with TM and Fedrigoni.
A fusion of craft and digital innovation, this exhibition unveils an ambitious edition of 1000 artworks created for this year’s visual campaign.
Join us as we explore the future of digital craft.
48 hours, 9 guest speakers and 1 robotic dog later, we’re back from the world-class Mouvo Conference 2024.
A big thank you to all the attendees who came as Clayton Welham and Andrea Marshall explored the intangible world of emotion using Maxon One tools and techniques.
The OFFF 2023 trailer has not only been featured in The Stash Permanent Collection Issue 159, but has now been listed as one of the Best Event Films of Stash 2023.
Watch the full title sequence here.
Working closely with Pentagram and 4creative, Channel 4’s master brand was featured on one of the most-read graphic design lists of 2023.
Capturing the attention of It’s Nice That readers across the board as one of their best-performing stories of the year.
Read the full article here.
For the latest issue of Port Magazine, we were commissioned by art director Daniel Shannon to create an illustration around the idea of reinvention to accompany 1010’s Editor’s Letter.
Our design innovation lead, Kieran Gee Finch’s design, transforms seconds, minutes and hours into centuries, millennia and aeons (spot the triple shadow), in which we see the reinvention of raw carbon into diamond. Time and precious materials combine to sit perfectly amongst the latest developments in horology.
Clayton Welham will join sustainable manufacturer Tarkett for a discussion with Franklin Till at Clerkenwell Design Week.
They’ll be discussing our recent collaboration and unveiling the project for the first time.
View the full case study here.
The whole team have just come back from the amazing OFFF Festival. We had a brilliant time speaking to a packed-out Roots stage on Thursday and caught our friends Vasava presenting their take on CUBE, amongst other mind-bending presentations across the weekend.
Huge thanks OFFF for having us, and see you soon Barcelona.