Aquis
Better Hair
Visualising microscopic fabric and the unseen technology
Partnering with brand agency Made Thought, we set out to elevate the global presence of Aquis’ hair care range. Facing the challenge of communicating unseen textile performance, where patented Aquitex and CopperSure fabrics leave hair up to five times stronger than traditional drying methods, our strategic objective was to translate microscopic fabric physics into a clear, aspirational narrative.
Aquis’ patented Aquitex microfibre uses woven channels to wick water away from hair. We built a technically accurate thread and weave simulation of it to demonstrate its remarkable properties. Our film takes the viewer deep into the structure of the fabric itself, to show how its complex gridded construction disperses liquid in all directions.
Using a similar microfibre simulation technique, this film brings to life Aquis’ Copper Sure technology, which is woven into their products’ fabric. These antimicrobial and antibacterial copper threads work to repel bacteria, with our film demonstrating how it helps the fabric stay fresher for longer.
With the intricate fabric simulations in place, we also created a set of key visuals of Aquis’ product range. Each live in the same dreamy, lab-like environment, to show off the fabrics’ technical credentials.
