Budweiser
World Cup
Our brief was to create four films and a key visual as part of the Budweiser World Cup sponsorship campaign. The iconic ‘amp’ is taking centre stage replacing the the traditional ‘king of beers’ crown emblem.
To support activity on the run up to the World Cup 2022 the initial concept was derived from the feeling of excitement and anticipation of the players as they walk through the tunnel into the stadium before kick-off.
EXPLORATION
We were tasked with exploring and developing the concept of the ‘amp’ as a tunnel or portal into the entertainment, effectively amplifying the experience of the viewer.
