Dyson
Inner Beauty
Precision mechanics meet high-fashion style
In collaboration with live-action director Colin Solal Cardo and Stink Films, we developed a product tie-in campaign to showcase Dyson’s premium beauty range. Launching alongside the UK cinema release of The Devil Wears Prada 2, the campaign targeted discerning consumers, reframing standard technical advertising as high-fashion storytelling to drive brand desire and momentum.
MECHANICAL CHOREOGRAPHY Procedural airflow simulations drive dynamic camera movement
To unify the CGI and live-action, we designed an air-driven camera path through the sculptural forms inspired by Dyson’s devices. We created minimal, dramatically lit architectural spaces, matching camera movement to the physical performances for seamless transitions from product shots into immersive interiors.
THEATRICAL AESTHETIC Unified visual style fuses CGI and live-action for dramatic effect
LIGHTING APPLICATION CGI lighting mimics internal mechanics in live-action scenes
Drawing on the film’s ‘inner beauty’ theme, the theatrical campaign highlights the product’s precision engineering, designed to make hair truly catwalk-ready. This playful narrative showcases Dyson’s technical artistry on the big screen, captivating luxury audiences and underscoring the brand’s premium status.
