Everlane × Oceana

Turn the Tide

Everlane × Oceana

Highlighting the destructive qualities of single-use plastic through photorealism

Partnering with Everlane and marine conservation organisation Oceana on our second collaboration, we set out to elevate their Black Friday Fund initiative, ‘Turn the Tide’. To address the destructive impact of single-use plastic, specifically bottles, coffee cups, and cutlery, our strategic objective was to make environmental degradation tangible and drive consumer action and campaign momentum.

A wave of plastic coffee cups, part of the Everlane Black Friday campaign
Plastic is taking over our planet, part of the motion design Black Friday campaign by Everlane
A vrotex

QUOTE Felix Roos, Director of Creative Design, Everlane

It’s amazing to see how much love the team put into this, it truly shows. Beautiful work.

Close up of red cutlery, part of the Everlane Black Friday campaign
It's time to turn the tide, part of the Everlane Black Friday campaign

Bursting with energy and Everlane's signature colours, we created a bank of style frames for this project to explore materials, finish and pacing. We experimented with a range of looks and feels, both abstract and photoreal.

Mood CG plastic bottles
Moody CG plastic coffee cups
A squashed plastic bottle
A bed of coffee cups
Photoreal coffee cups
Moody photoreal plastic bottles

This was our second collaboration with Everlane, and something we felt privileged to have been a part of. The immensely successful initiative raised over $300,000 for the Oceana fund.

Credits

More work

Fedrigoni

Fedrigoni 365

Everlane

Everlane Uniform

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