Fedrigoni
365
Translating paper aesthetics into a choreographed world of sustainability.
Fedrigoni, masters of paper aesthetics, invited us to contribute to their annual calendar, 365, featuring 365 UK artists and highlighting their sustainable paper range, Materica. We were assigned April 23rd, and we created a design on rich yellow stock printed in metallic silver. Inspired by spring’s optimism and new beginnings, we depicted abstract, growing shoots. We then expanded our submission into a short film that celebrates graphic imagery, choreographed growth, and emotive lighting in a paper-centric world.
CHOREOGRAPHY
Centered around growth, we wanted to explore the way in which our date may have come into being. We turned to seed trays, looked at the translucency of new shoots and played with the fluidity of organic material. Spring brings with it a new perspective, so as individual shoots move and twist together, we begin to see the construction - viewed at a particular angle, the number is formed.
PERSPECTIVE
As a studio, our work almost always delivers as a digital end product, so the opportunity to create work to be printed and physical was an exciting prospect for the team. As with every year, all profits from the publication will be donated to charity, this year to Mind.
