Flock

Alpha

Flock

Introducing the future of public safety technology

For Flock Safety’s Alpha first-response drone launch, we designed a visual experience that reflected its advanced capabilities. We highlighted the Alpha’s optical-thermal camera, rapid area coverage, and hidden technology in clear, accessible terms for law enforcement and security professionals. By simplifying complex hardware placement and network operations, we made Flock’s systems easy to grasp and positioned Alpha as a leader in first-response technology.

NARRATIVE SYSTEM Responsive 3D and 2D UI components

We developed a motion language that mimics a real-time surveillance headquarters, blending 2D UI elements with sweeping 3D cityscapes. Our textured x-ray aesthetic moves through the camera payload’s casing to reveal its intricate multi-lens build. Realistic carbon fibre surfaces and athermal lens colours add authenticity and detail.

Placing these innovations in a dusk-lit city setting made thermal imaging immediate and immersive, elevating the Flock brand and generating buzz at keynotes and on social channels.

MATERIAL PRECISION Accurate carbon fibre and athermal lens colouration

CROSS-PLATFORM ASSETS UI components and 3D map build toolkit

Credits

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