GE
Signa Flow
Health communications agency Langland asked us to create a 90-second film to showcase the smooth and seamless experience of GE's MRI software and scanning products, including AIR Coils, AIR Touch, AIR Recon DL, and the overarching program, SIGNA One. The film was to designed be screened at an industry product launch conference and used as part of GE Health's booth presentation.
The film was divided into clearly defined chapters, with each chapter focusing on a specific aspect of the products. These chapters were then used to create stand-alone cutdown films for online use.
PARTICLE FLOW
Our film employed the concept of particle 'flow' to express the smooth and seamless experience of the products. Early in the film, the particles feel weighted and grounded. As we move into the specific chapters, the particles really come alive, demonstrating their full capabilities. The outro sees the particles return to their origin as a grounded swirling mass of potential, leaving the viewer intrigued as to what they may become next.
