Intel Gaming
Next Level Power
Creating a series of brand and product films, we helped to launch Intel’s new gaming hardware. Appealing to both gamers and media professionals alike, the films showcase the range’s power and forward-thinking features.
Each film uses the brand’s ‘portal’ element as a cut device to showcase the various features of the hardware. From processing power to compatibility, each feature is brought to life through its own abstracted environment – all lit by the brand’s trademark, futuristic blue and yellow.
PROCESS
The project launched with an in-depth phase of research and development. Working closely with the team at Superunion we explored energy as the key focus of these films. Take a look at some of our styleframes, created during the exploration stage, below.
