IQOS Iluma
Next Level
We’ve wrapped on a set of product films for IQOS Iluma, a brand new vaping product. Alongside creating premium product and clean environment work, we developed a characterful way of using typography to bring the detailed scripts to life.
We focussed on developing an expressive and playful typographic voice for the films to accompany the glossy product visuals. Due to be launched across multiple territories, this route provided the IQOS team with a flexible system to explore the benefits of the product with their global audiences.
