Mercedes-AMG F1
Paddock Activation
Transforming trackside screens into an immersive portal
PADDOCK MASTER Trackside assets engineered for maximum global engagement
The system deploys three distinct display modes—Low Power, Team Brand, and Results—engineered for maximum visual impact at every race. Each mode enhances the Mercedes-AMG F1 brand through hexagon-inspired graphics, dynamic driver-number animations, and an agile, responsive visual framework. Signature hexagon patterns and rotational lighting celebrate Mercedes’ heritage and Formula One innovation, while seamless content integration increases fan engagement and sponsor prominence.
CMF ACCURACY Premium gloss-matte finishes and rotational lighting create depth and realism
SYSTEM MODES Dynamic display framework adapting to every live race scenario
By transforming paddock screens into a high-impact, brand-driven portal, we connected the energy of Formula 1 with the luxury of Mercedes. The result: increased VIP engagement, enhanced global reach for sponsors, and a standout brand presence at the British Grand Prix and beyond.
WHITE INTENSITY High-contrast celebratory visuals framing podium result moments
