Ralph Lauren
Pink Pony
Elevating iconic embroidery into detailed luxury
The Pink Pony Campaign is a global initiative that supports programs that ensure quality treatment and reduce disparities in cancer care. As part of this year’s campaign, we created a suite of films, loops and stills for use across digital and social. Aligned with the wider campaign’s creative, our films showcase the exclusive fundraising hoodie, the broader Pink Pony collection, and the iconic Ralph Lauren Pony logo.
During the process stage, we experimented with different thread textures to form the soft fabrics and developed a Houdini toolkit that reproduces the fast-paced motion of embroidery.
