Ralph Lauren Fragrances
Romance
We created an atmospheric CG world for the launch of Ralph Lauren Fragrances’ new Romance Elixir to accompany a live-action film set in the California hills. Elevating the fragrance to new visual intensities, we explored textural abstractions inspired by sensation, environment and natural ingredients.
Embodying a sense of burning passion and total freedom, the Elixir fragrance brings a new intensity to the Romance range. The campaign needed to bring new energy to target a younger demographic whilst sitting alongside the existing fragrance family.
To enhance the Elixir’s hero ingredients, the Damascena Rose, Lychee, and Benzoin, we blended a shallow depth of field with a gentle, flowing motion to bring out the natural intricacies, rich colours and beautiful imperfections that define the fragrance.
Beyond the photorealistic product visuals, we were tasked with defining abstract and textural motion to bring a passionate and expressive dynamic to the live-action edit.
-
Credits
- Client Ralph Lauren Fragrances
- Music Magic Arrow
- Live Action Alex Nataf
