Rimmel London
Wonder
High-contrast optics elevating Rimmel’s lash science
Partnering with creative agency Spring, we set out to elevate the launch of Rimmel London’s Wonder’Extension Mascara and Wonder’Serum campaign featuring Adwoa Aboah. To engage beauty consumers in a competitive global cosmetics market, our strategic objective was to translate formula elasticity and transparent lash care into a high-impact mixed-media TVC that drove consumer desirability and launch momentum.
TOOLKIT Mixed-media campaign assets driving global broadcast engagement
Alongside the TVC, we created a series of tags for Rimmel's new Wonder’Serum, using a neutral palette to highlight the transparent texture of the lash-enhancing product.
LUMINESCENT CMF Glossy surfaces and high-contrast formula shaders
