SkinCeuticals
The Magic of Science
Reframing clinical labware as festive luxury
To support SkinCeuticals’ holiday campaign, ‘The Magic of Science’, we reframed the brand’s scientific heritage for the festive season. The strategic challenge was balancing clinical cosmetics credibility with holiday elegance, making laboratory precision feel whimsical and aspirational to drive product desirability and seasonal commercial momentum.
Experimentation R&D exploring crisp, whimsical labware optics and glass textures
How do you make the clinical, whimsical? To find the beauty of labware, we launched the project with a period of rnd focussed play, exploring the key glass material. Check out some of our initial frames below.
