Sky Store
Cinema At Home
Blending a unified design system with cinematic anticipation
We partnered with Sky Creative on the Sky Store rebrand, capturing cinema’s emotional essence for an engaging at-home experience. Our unified design system reflects film projection and delivers a premium identity across digital platforms. Inspired by the light in darkened theatres, we created brand assets that unfold like a cinematic reveal, immersive, tactile and full of anticipation. Projection guided both the motion language and toolkit design, resulting in a cohesive brand identity.
We developed a motion language built from soft beams and flared transitions. These were responsive to screen content, creating a dynamic interaction between light and message. Floating particles and subtle volumetric shadows added texture and realism, enhancing depth at every touchpoint.
Inspired by Sky’s glass logo, we refined poster tile bevels for sharper, brighter edges and introduced reactive glow effects. The result was a cinematic glass aesthetic that added dimension without compromising clarity.
We delivered a flexible, future-proofed toolkit for consistency across all digital formats. Each template supported multiple film layouts, streamlining production and optimising efficiency.
