Tarkett
Made To Be Remade
Tarkett, a world leader in innovative flooring and wall coverings, is committed to a sustainable, circular economy. We created a film and set of key visuals that focus on their unique approach – where carpets are not only sold and installed, but also removed and recycled into new tiles when no longer needed.
Launching for Dutch Design Week across Tarkett’s digital platforms, this project takes the viewer on a journey through the production processes behind a Desso Retrace Carpet tile. The suite of assets tells their sustainability story by highlighting the intelligent design and manufacturing processes.
Born out of years of development, Tarkett’s circular production process starts with their highly durable, reusable materials. These materials became a key focus of our story and we began by photographing their raw detail and structure. These intricate elements were then remodelled and brought to life in CG.
Employing a circular motif throughout, the film’s focus gradually shifts from raw materials to the final product. We placed this circular process in a bespoke arena that functions both as a viewing platform and as a metaphor for Tarkett’s sustainable process.
We started by modelling the carpet’s materials in their raw and combined states using several techniques, including 3D scanning and photography. We then experimented with the behaviours and design of the arena itself, before focusing in on the individual junctions and processes behind Tarkett’s circular manufacturing process.
