Tarkett
Made To Be Remade
Visualising the circular lifecycle of sustainable floor coverings
Tarkett, a leader in flooring and wall coverings, is dedicated to a sustainable, circular economy. We created a film and visuals that showcase their unique approach: they sell, install, remove, and recycle carpets into new tiles. Launching during Dutch Design Week, this project highlights the production processes of Desso Retrace Carpet tiles and tells their sustainability story through intelligent design and manufacturing.
Born out of years of development, Tarkett’s circular production process starts with their highly durable, reusable materials. These materials became a key focus of our story and we began by photographing their raw detail and structure. These intricate elements were then remodelled and brought to life in CG.
Employing a circular motif throughout, the film’s focus gradually shifts from raw materials to the final product. We placed this circular process in a bespoke arena that functions both as a viewing platform and as a metaphor for Tarkett’s sustainable process.
We started by modelling the carpet’s materials in their raw and combined states using several techniques, including 3D scanning and photography. We then experimented with the behaviours and design of the arena itself, before focusing in on the individual junctions and processes behind Tarkett’s circular manufacturing process.
