Tweezerman
Holiday
Following our brand campaign earlier in the year, we created three films to showcase Tweezerman’s new Holiday product range. Referencing this year’s packaging, we celebrate the festive season with glitter taking on the materiality of the products and adding a touch of glitz and glamour.
Each tool activates plumes of glitter through choreographed motion. Tweezers, curlers, and scissors click together to morph the glitter into geometric patterns and magic gateways that transform the products as they pass through.
PRODUCT
Using the product builds we created for the brand’s entire range, we honed right into the detail of each tool before introducing dimension through the dynamic glitter and contrast lighting.
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Credits
- Client Tweezerman
- Rep B&A
