Vizio
The Wonder of OLED
Translating craftsmanship into abstract visuals for precision engineering
We envisioned and produced the launch film for Vizio’s first OLED TV, which represents a masterpiece of precision engineering. To present the product effectively, we designed an ultra-modern home that conveys a strong sense of artistry and craftsmanship. To highlight the TV’s exceptional picture quality, we also created a series of abstract visuals to display on the screen. These visuals feature remarkable detail and clarity, along with vivid, spectacular colours and contrast.
QUOTE Rich Scurry, ECD & Co-Founder, PARTNER
Thoughtful approach, dedicated hard work and artful execution.
Freedom to explore was key to this project. Having immersed ourselves in the technology and craft of Vizio's OLED TV, we started the project with an intense R&D phase. Running with the brief of high contrast, high clarity abstract visuals, minimalist interiors and captivating scenes of pixel extrusion, we developed a bank of style frames, ready to hone.
