Vizio
The Wonder of OLED
We conceived and created the launch film for Vizio’s first OLED TV, a masterpiece of precision engineering. To bring it to life, we designed an ultra-modern home to present the product in, evoking a sense of artistry and craftsmanship.
To showcase the TV’s extraordinary picture quality, we also designed a series of abstract screen visuals to feature on the TV. These feature incredible detail and clarity, as well as spectacularly vivid colours and contrast.
QUOTE Rich Scurry, ECD & Co-Founder, PARTNER
Thoughtful approach, dedicated hard work and artful execution.
Process Research | Look Development
Freedom to explore was key to this project. Having immersed ourselves in the technology and craft of Vizio's OLED TV, we started the project with an intense R&D phase. Running with the brief of high contrast, high clarity abstract visuals, minimalist interiors and captivating scenes of pixel extrusion, we developed a bank of style frames, ready to hone.
