Stella McCartney
STELLA
STELLA is Stella McCartney’s sector-leading range of refillable vegan skincare products. Using natural active ingredients like wild organic birch sap, the range consists of only three essential items.
Complementing the brand’s own product photography, our work tells the story of the custom packaging. It shows its component parts and demonstrates how the innovative refill system works.
Using natural active ingredients, the range consists of only three essential items, based on the philosophy of using ‘only what you need.’ We explored various ways of stripping back the composition and direction of the piece to best complement this ethos.
We began by creating an outdoor look and feel and focusing on the unique refillable pouch as our narrative hook. We developed numerous natural lighting setups, from bright, clear daylight to the warm glow of a golden-hour sun. In one of the hero shots, light dapples across the product’s lid, revealing the handmade feel of the debossed logo.
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Credits
- Client Stella McCartney
- Agency Made Thought
- Audio Echoic
