Orluna
Breathe In Light
Orluna is a British lighting manufacturer trusted by lighting experts across the globe to deliver the world’s best lit effect. We created a campaign that captures the transformative power of their Midi range and transports you to an immersive world of wellness and beauty.
Inspired by the natural light in southern France, their unique products are expertly crafted to bring out textures and finishes. Our work nods to this by capturing the gentle warmth of light in the lavender fields of Provence, transporting the viewer from the architectural space into the natural world.
Our campaign showcases the Midi’s construction and deep recess through a series of visual metaphors. Set within a beautiful interior, we use architectural details to enhance the impact of its unique cross-beam optic, bringing to life details in a way that feels organic and true to the designer’s vision.
In our research & development phase, we focussed on creating an interior that resonates with Orluna’s audience and stays true to the brand’s essence. We used insights from lighting experts and interior designers to guide our materials, textures and colour selection. We then explored a variety of furnishings and architectural details that best reflect the natural world.
