Orluna

Origin Natural

Orluna are experts at creating beautifully lit spaces. We designed a series of bold and stylised interiors to showcase the quality and atmosphere of the brand’s latest Origin Natural range.

Inspired by nature and the caress of natural light, we explored the range of fittings in varied environments, considering their purpose, placement and interaction with rich, standout materials.

DESIGNING A HOME

Giving Orluna’s products a considered place to live, we created an aspirational home to frame them. Every detail had to be considered and designed from scratch – working together with the agency and the client, we played the role of architects, artists, product designers and engineers, pushing our filmmaking into a territory between live-action, motion design and visual effects.

PROCESS

Pushing the existing visual identity created by Brave, we focussed on developing the pastel colour palette and rounded interior architecture. Exploring the atmosphere of the range, we carefully designed the spaces with texture in mind. Check out some of our material mood-boxes, created during this discovery stage, below.

IN CONTEXT

Alongside the films for each room, we created a set of hi-res key visuals which Brave used across the brand’s packaging, advertising and digital channels.