Vistaprint
Magical Worlds
We collaborated with Vistaprint for their annual Holiday campaign, creating a series of social animations to showcase their personalisable photography products. Working on five product films across different languages and territories, we were briefed with creating a 3D world that encapsulated the magic of the Holiday season.
In our final films, the life-sized products float suspended in the air in an atmosphere speckled with glitter, provoking a calming festive feel. Featuring family photography to highlight the customisation of the products, the campaign’s focus on ‘unregiftable’ presents is brought to life.
A key focus of the project was the quality of Vistaprint’s product range. We zoomed in close to each element, examining the textures of their paper calendars, cards, and stickers through the lens of CGI.
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Credits
- Client Vistaprint
