As the studio has matured, Found’s work has evolved to be more design-led, with an ever-increasing focus on CGI. It still retains the live-action sensibility that’s always been one of our trademarks, but now we’re more concerned with looking forward, and understanding how our craft can develop in the future with emerging technologies.

We’re working more internationally, across more diverse sectors and speaking to more brands directly than ever before, so it was vital for the new branding to express what makes Found different; our people, our craft and our approach.

The previous brand was starting to show its age and no longer aligned with the strong culture we have here at Found, as well as the vibe of the team — warm, personable, approachable (and insanely talented!). We wanted to close that gap so that anyone interacting with our brand could get a sense of what it’s actually like to work with us.

Our new logo had to be simple, impactful and iconic – like your favourite magazine masthead. At its heart, this is a simple typographic form that plays with light and shadow. It’s a balance of classic and contemporary, reflecting the way we approach our craft. It will evolve into a 3D space over time as we explore composition, colour, texture and form, becoming the base layer for our visual R&D.

Alongside the logo, we’ve completely overhauled our visual identity, creating our new look entirely with Google Workspace in mind. The move we’ve made in the past year to cloud-based, collaborative working made it a no-brainer to think differently about our identity and its requirements. We deliberately worked within the limitations of Google’s products, to make sure the new brand looks just as beautiful and crafted on Slides as it does here on our website.

Finally, to communicate the craft, care and imagination of the artists and storytellers here at Found, we’ve added the Studio section to our website. This is the team’s journal; a space to talk about their process, creative explorations and experiments. One of the big learnings through lockdown was the importance of having a team around us who embody Found’s ethos through and through. It felt right to be celebrating that studio culture more outwardly and sharing the human faces behind the work.

This project has been a joy to work on and would be nothing without the team at Output (Tom, Bahar, Sam and Johanna) who created the brand with us. The team here at Found (Helena, Clayton, Ellie and Ryan) have also driven it forward relentlessly, ensuring the content meets the benchmark of the design. And finally, a big thanks to Jens Meijer, who built this beautiful website.