Aira
Clean Energy
Reimagining residential heating to drive brand desire
Working alongside brand agency Kurppa Hosk, we set out to elevate the global launch of Aira’s heat pump range. Entering the traditional residential heating sector, our strategic goal was to reframe technical hardware as an aspirational lifestyle icon to drive European consumer desirability and build sustained market momentum.
LIGHT SWEEPS Warm brand-gold illumination simulating physical product performance.
We created a deliberately detail-focused, dark-lit product reveal film for Aira's global launch. Intentionally different from our other content, this piece focuses on key design details revealed by sweeping camera work and Aira's signature warm lighting.
USER INTERFACE Adaptive multi-territory toolkit driving cross-platform consistency.
Aira’s unique UI is integrated throughout the film to educate and create a sense of curiosity. Each room transition enhances understanding to help the viewer learn more about the product’s functions.
SCANDINAVIAN CMF Curated palettes and curved architectural interior forms
In a nod to Aira’s Scandinavian heritage, our environments include subtly curved furniture elements and carefully curated colour palettes. The brand-gold light sweeps across each room to convey a sense of warmth, alluding to the experience you can expect from the product.
ASSET LIBRARY
Alongside the hero film, we created an extensive product asset library that could easily swap out different views, backgrounds, and floorings. This modular approach allows Aira to tailor each asset to particular platforms, use cases and territories.
