Burberry
Olympia
Elevating luxury leathercraft through classical mythology
Collaborating with Burberry on the global launch of their exclusive Olympia bag range, we set out to elevate the brand’s luxury leather goods narrative. Drawing inspiration from the classical goddess Elpis, the strategic challenge focused on bridging contemporary fashion with classical mythology, creating a sophisticated, multi-channel campaign to drive product desirability and global launch momentum
Metamorphosis is the common theme across this series of films. In them, we see Elpis glitch, morph and transform into flowing porcelain. Around this we tease the Olympia bags - introducing them, obscuring them and then framing them as the hero.
For the Olympia global launch, we created three hero films, four ambient loops and a set of stills. These were used across the entire campaign: website, in-store, print, events and social.
GLOBAL LAUNCH TOOLKIT Multi-format suite of hero films, loops, and stills driving global campaign engagement
Figuring out how to stretch, morph and animate the porcelain in a way that sat with the classicism of the wider campaign look and feel was our biggest creative challenge. Through this process, we also discovered unexpected ways of moving through the set-up with the camera. The finishing touch was adding drama through fast-cut editing to the FKA twigs soundtrack.
