Burberry
Olympia
Inspired by the classical goddess, Elpis, Burberry approached us to collaborate on a series of sophisticated films, celebrating the launch of their exclusive range of Olympia bags.
Balancing both the contemporary and classical, we explored the intricate details of the bags’ design. Crafting a series of films, rich with close-up and abstract shots, we created an enticing textural journey.
Metamorphosis is the common theme across this series of films. In them, we see Elpis glitch, morph and transform into flowing porcelain. Around this we tease the Olympia bags – introducing them, obscuring them and then framing them as the hero.
For the Olympia global launch, we created three hero films, four ambient loops and a set of stills. These were used across the entire campaign: website, in-store, print, events and social.
Figuring out how to stretch, morph and animate the porcelain in a way that sat with the classicism of the wider campaign look and feel was our biggest creative challenge. Through this process, we also discovered unexpected ways of moving through the set-up with the camera. The finishing touch was adding drama through fast-cut editing to the FKA twigs soundtrack.
