Coca-Cola
Loved Drinks
Applying architectural logic to the manufacturing of liquid
Coca-Cola Europacific Partners produces, distributes, and sells some of the world’s most beloved beverages. Collaborating closely with our agency partner, we developed a dynamic content system inspired by the production line. This system is designed primarily for social media and internal communications, and it adapts to different brands, colour schemes, and packaging. It features a clean, flat, graphic style that emphasises animation.
Our concept celebrates the intelligence behind the manufacturing and distribution of our favourite drinks. Inspired by synchronous movements from factory processes, our choreography injects a touch of personality into this unseen part of the business.
Our versatile approach highlights the importance of adaptability. It tells multiple brand stories under a single visual theme, offering flexibility and elevating the brand’s communication.
We tested a wide range of product expressions and arrangement variations to find the perfect balance. This approach not only refined our designs but also enriched our creative vision.
