Coca-Cola
Loved Drinks
Coca-Cola Europacific Partners makes, moves and sells the world’s most loved drinks. Working closely with their agency partner, we developed a dynamic content system inspired by the production line.
Primarily built for social and internal communications, the system can seamlessly adapt to different brands, colourways and container types. This is all presented in a clean, flat, graphic way that heros the character of the animation.
Our concept celebrates the intelligence behind the manufacturing and distribution of our favourite drinks. Inspired by synchronous movements from factory processes, our choreography injects a touch of personality into this unseen part of the business.
Our versatile approach highlights the importance of adaptability. It tells multiple brand stories under a single visual theme, offering flexibility and elevating the brand’s communication.
We tested a wide range of product expressions and arrangement variations to find the perfect balance. This approach not only refined our designs but also enriched our creative vision.
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Credits
- Client Coca-Cola Europacific Partners
