Garnier
Biotechnology
Communicating the molecular science behind each ingredient
Partnering with the agency Publicis Conseil, we set out to elevate Garnier’s biotechnology range by developing a visual identity and narrative that communicates formula science. The strategic challenge was moving between product packaging and microscopic science to clarify complex ingredient performance, such as biotech hyaluronic acid, aloe vera, and panthenol, building buyer trust and driving product desirability.
Transitions Adaptive motion sequence simulating hydration and formula activation
We adopted a clockwise movement to establish a smooth flow, allowing viewers to follow the formula as it activates the hydration process. This dynamic sequence led to a pack-build concept, where the packaging mirrored the product’s rejuvenating effect.
Visualisation Deflated shapes transforming into structured moisture geometries
Using contrasting visual metaphors, we depicted dehydration as deflated, flattened shapes that gradually transform into plump, structured forms as hydration takes effect. This transformation illustrates how biotech hyaluronic acid penetrates the skin layers, binding moisture to create deep, lasting hydration.
