Garnier
Biotechnology
Our ongoing work with Garnier has seen us develop a visual identity and narrative to communicate the science behind their products. Our visual representation of each formula’s molecular structure focuses on natural textures and realistic materials to capture the essence of each ingredient.
Seamlessly moving between pack and science amplifies the brand message and consumer experience. Taking ingredients like aloe vera, panthenol and glycerine, we depict the science through dynamic animations, creating cohesive, impactful stories that mirror each product’s innovation.
We adopted a clockwise movement to establish a smooth flow, allowing viewers to follow the formula as it activates the hydration process. This dynamic sequence led to a pack-build concept, where the packaging mirrored the product’s rejuvenating effect.
Using contrasting visual metaphors, we depicted dehydration as deflated, flattened shapes that gradually transform into plump, structured forms as hydration takes effect. This transformation illustrates how biotech hyaluronic acid penetrates the skin layers, binding moisture to create deep, lasting hydration.
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Credits
- Client Garnier
- Agency Publicis Conseil
- Rep La Manufacture
