Guinness
Smooth
In partnership with Born Social, our campaign for Guinness Smooth is infused with playful kinetic energy and reimagines the brand’s new design for a more youthful audience. Drawing inspiration from underground culture, our film captures bold, expressive movements that encapsulate the brand’s attitude.
We focused on the product’s tactile qualities, carefully crafting elements such as the texture of the printed label and the effervescence of the liquid. These details combine to create a dynamic, sensory-driven experience across various platforms.
We employed fluid camera dynamics to flow in harmony with the effervescent liquid. This created a consistent motion language tying together the carbonation within the bottle’s exterior form and branding elements.
Guinness Smooth’s branding is big, bold and vibrant, so we ensured our animation and motion principles brought them to life in big and bold ways. Handwritten type cuts through vibrant colour particles to echo the energy within.
We controlled the movement of the bubbles using natural fluid motion patterns, ensuring they rose smoothly to the surface as they lost speed. This technique built realism into the sequences, making the bubbles behave as they would in the actual Guinness Smooth liquid.
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Credits
- Client Guinness
- Agency Born Social
- Audio Molecular Sound
