Hiscox
The House I Grew Up In
Specialist insurer Hiscox believes that ‘As your home becomes more important, so does your insurer’. They wanted to bring this idea to life in an emotive way, to communicate its people-first approach to business.
The solution was a TV and cinema ad that was as heartwarming as it was stunning, telling the story of how our homes change along with our lives. By combining 3D projection mapping and motion control, we were able to create the visual effects in-camera in a way that had never been done before.
Pre-production
The shoot
