Purple
Sleep Well
Photoreal CG inserts for Purple’s mixed media brand film
Purple Mattresses is renowned for its advanced cushioning. In collaboration with Sandwich Media, we created photorealistic CG inserts for Purple’s brand film that highlight the design and quality of their unique mattress build and provide a suite of assets that showcase the science behind their sleep products.
Taking inspiration from the physical material itself, we were tasked with exploring the feel of Purple’s unique mattress. We paid particular attention to its quality and the lifestyle it evokes – creating something playful, tactile and considered.
The final mixed-media film balances live action and motion design, creating a rich, playful, and accessible narrative for consumers to experience across social and online.
