Purple
Sleep Well
Purple Mattresses are known globally for making the world’s most advanced cushioning products. Working with their agency Sandwich Media, we created photoreal CG inserts for Purple’s mixed media brand film.
Our intricate work explored the design, material and quality of Purple’s unique mattress build, giving them a suite of moving and still assets to show off the science behind each of their sleep products.
Taking inspiration from the physical material itself, we were tasked with exploring the feel of Purple’s unique mattress. We paid particular attention to its quality and the lifestyle it evokes – creating something playful, tactile and considered.
The final mixed-media film balances live action and motion design, creating a rich, playful, and accessible narrative for consumers to experience across social and online.
