Ralph Lauren
Holiday Gifting
For Ralph Lauren’s Holiday ’23 campaign, we completely reimagined their 888 Madison Avenue flagship store, using its grand windows as a portal into the brand’s heritage. Our campaign invites you to discover monumentally scaled products in scenes inspired by Ralph Lauren’s country estate.
Featuring iconic products like the Polo Shirt and Polo Bear Jumper, each of our seasonal films showcases a hero gifting product. Cinematic lighting and sweeping camera work help elevate these objects of desire within an unmistakably Ralph Lauren world.
Each product is beautifully displayed on a stack of Ralph Lauren gifting boxes, set within a homely and festive atmosphere. Surrounded by rich mahogany, leather-bound books and all tied with luxurious ribbons, they perfectly complement the seasonal compositions.
Each shot lives in its own rich and detailed environment, enabling us to shoot macro and expansive compositions from different perspectives. This level of detail ensured each product sat seamlessly alongside related product and model photography across the campaign.
Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modelling and precise fabric detailing. Cinematic camera work and shallow depth of field adds to the reverential feel.
Directing the light to tease and caress the products in a seductively slow manner brings a sensual experience to the different product materials. Paying meticulous attention to detail, we modelled each product from scratch, allowing us to celebrate the finer details and craft within each one.
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Credits
- Client Ralph Lauren
- Music DJ Harrison
