Ralph Lauren
Holiday Gifting
We created a set of seasonal films for the launch of Ralph Lauren’s global Holiday campaign. Each film showcases their hero gifting products, elevated into lavish objects of desire within the iconic Ralph Lauren world.
We virtually reimagined the New York City flagship store, displaying fifty years of artistic heritage. Serving as a portal, you’re invited to discover monumentally scaled products in a scene inspired by Ralph Lauren’s estate library.
Each product is beautifully displayed on a stack of Ralph Lauren gifting boxes, set within a homely and festive atmosphere. Surrounded by rich mahogany, leather-bound books and all tied with luxurious ribbons, they perfectly complement the seasonal compositions.
Each shot lives in its own rich and detailed environment, enabling us to shoot macro and expansive compositions from different perspectives. This level of detail ensured each product sat seamlessly alongside related product and model photography across the campaign.
Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modelling and precise fabric detailing. Cinematic camera work and shallow depth of field adds to the reverential feel.
Directing the light to tease and caress the products in a seductively slow manner brings a sensual experience to the different product materials. Paying meticulous attention to detail, we modelled each product from scratch, allowing us to celebrate the finer details and craft within each one.
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Credits
- Client Ralph Lauren
- Music DJ Harrison
