Ralph Lauren
Holiday Gifting
Elevating luxury craftsmanship into a cinematic brand world
We created a series of seasonal films to launch Ralph Lauren’s global Holiday campaign, showcasing standout gifting products as luxurious objects within the Ralph Lauren universe. We digitally reimagined the New York City flagship store, highlighting fifty years of artistic heritage and inviting viewers to explore elegantly scaled products in a setting inspired by Ralph Lauren’s estate library.
Each product is beautifully displayed on a stack of Ralph Lauren gifting boxes, set within a homely and festive atmosphere. Surrounded by rich mahogany, leather-bound books and all tied with luxurious ribbons, they perfectly complement the seasonal compositions.
Each shot lives in its own rich and detailed environment, enabling us to shoot macro and expansive compositions from different perspectives. This level of detail ensured each product sat seamlessly alongside related product and model photography across the campaign.
Recreating the iconic polo player logo for the Polo Shirt was an exercise in intricate modelling and precise fabric detailing. Cinematic camera work and shallow depth of field adds to the reverential feel.
Directing the light to tease and caress the products in a seductively slow manner brings a sensual experience to the different product materials. Paying meticulous attention to detail, we modelled each product from scratch, allowing us to celebrate the finer details and craft within each one.
