Sky Sports
Fabric of Football
Football fans have a deep connection with their team’s badge, which is a symbol of pride and identity. Sky Creative wanted to celebrate this passion in a title sequence for the English Football League and brought us on board to bring this to life. The resulting film meticulously reconstructs and stitches together the badges from all three tiers of the EFL, in time revealing a unified crest representing all 72 teams.
By employing advanced 3D stitching simulations, we elevated the title sequence’s craftsmanship. Each simulation allowed us to create authentic replicas of woven badges carefully sewn onto football shirts, capturing the intricate details that fans hold dear.
Recognising the need for adaptability, we developed a flexible technical solution to accommodate potential league table changes as the season progresses. This approach involved a blend of bespoke, mapped and composited badges, seamlessly integrating season highlights footage into the weaving fabric.
We aimed to enhance the overall visual identity of the EFL’s brand representation. By focusing on the finer details and authentically recreating badges, we brought a new level of sophistication and accuracy to the title sequence. The combination of meticulous craftsmanship and innovative technical solutions has resulted in a powerful visual tribute to the collective spirit of English football.
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Credits
- Client Sky Sports
- Agency Sky Creative
- Grade Time Based Arts
- Composition Molecular Sound
- Sound Design Absolute Post
