Tate & Lyle
Ampersand
In partnership with Bulletproof, we developed a set of hero brand assets for the rebrand of Tate & Lyle, which has transitioned from a product-driven business to a leader in innovative science solutions.
The new ampersand logo becomes the central storytelling device, symbolising the company’s philosophy of continuous curiosity and its commitment to transforming lives through food science. The animations explore various liquids and materials, representing the business’s three pillars: science, solutions and society.
We developed a cohesive motion design system that maintained the ampersand’s diagonal flow, ensuring consistency across the broader visual identity.
We experimented with various elements, materials, and liquids during our initial explorations to shape each brand asset. The challenge was to strike a delicate balance between organic forms and scientific structures while keeping them relatable to the food industry.
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Credits
- Client Tate & Lyle
- Agency Bulletproof
- Audio Ben Brannan
