Tecate
We Fly
We partnered with Elmwood New York, to create a high-end film presenting their latest branding for Heineken’s Tecate. Taking on Elmwood’s design principles, packaging and stylish brand photography we created a fast-paced, punchy edit in-line with the Tecate spirit. The film builds tension with its graphic treatment, exploring statements from the brand’s manifesto, before revealing its new look.
To showcase the new Tecate can, we modelled, lit and textured photorealistic products in CGI, using macro beauty shots, shallow depth of field and striking light passes for dramatic effect. The result is a slick brand film highlighting the unique look and enticing new energy of Tecate.
