Toblerone
A Little More Edge
A playful journey through flavour, shape and sensation
Our first film for Toblerone was more than just an advertisement; it was a sensory experience crafted for the launch of their new Truffle line. Inspired by the tagline “a triangle in a sea of spheres,” our film narrates the story of this innovative product. This light-hearted extension of Toblerone’s brand takes viewers on a playful journey through flavour, shape and sensation. The new Truffle range delves into its ingredients and mood at a microscopic level.
SHAPE
Continuing with the playful mood of the vibrant colour scheme, we arranged the truffle’s different forms into origami-like formations before breaking them open to reveal the rich truffle ingredients inside.
SENSATION
With this being all about flavour, the chocolate in our film needed to be as visually pleasing as possible. We complemented it with gooey caramel and crisp nuts to convey a genuinely visceral sense of taste.
PROCESS
In our development phase, the challenge was to create the new product’s design story and motion behaviour. We explored a wide range of textures before landing on the winning combination of bold colour blocks and detailed ingredient macros, all cut together in a fast-paced, playful way.
