Vizio
Elevate
Elevating complex technology through high-impact visual storytelling
We created the launch film for ‘Elevate’, Vizio’s new award-winning soundbar. We designed it around revolutionary rotating speakers that direct sound along a precise path, bouncing off the ceiling to create a 3D dome of surround sound. To visualise sound itself, we explored the balance of both feeling and power, staying true to the precise structure of Vizio’s sound delivery.
Sound is notoriously difficult to visualise clearly. To tackle this we began the project with an immersive period of research and look development, creating a bank of both abstract and ‘recognisable’ sound visualisations and environments.
